Resources
Assigned / recommended texts
- Kotler, Armstrong, Agnihotri & Haque — Principles of Marketing: A South Asian Perspective (13e).
- Kotler & Armstrong — Principles of Marketing (16e).
Open companion
- OpenStax Principles of Marketing — free peer-reviewed textbook (also listed on the peers page).
Course navigation
- Syllabus & weekly outline
- Week 1 notes through Week 17
- Peer courses with external syllabi
- Instructor site — Hooria Muthar
- WUM Institute of Management Sciences
Academic integrity
Use these notes to understand and apply concepts. Do not submit site text as your own graded writing without citation. Always prioritize your instructor's announcements for exam scope.