Peer courses (Fall 2026 & regional)
External Principles of Marketing syllabi and department pages collected for comparison with MGT-253 at the Women University Multan. Season: Fall 2026 / academic year 2026-27. Every URL below comes from the curated peer JSON — none invented.
9 peer entries with working external links.
MKTG 3311: Principles of Marketing
Texas A&M University–San Antonio · Fall 2026
Notes: Kerin/Hartley/Rudelius Marketing: The Core; Blackboard + Connect
Alignment to MGT-253: Same intro scope (core marketing + mix). Useful for comparing US semester pacing and Connect-style homework with our 17-week WUM outline.
MKTG 3723: Principles of Marketing
Midwestern State University · Fall 2026
Notes: Lamb/Hair/McDaniel MKTG 13e MindTap; 8-week online
Alignment to MGT-253: Compressed 8-week online Principles course — maps our Weeks 1–7 and 9–15 into a faster calendar; good check on essential vs optional depth.
MRKG 1311: Principles of Marketing
South Plains College · Fall 2026
Notes: Pride/Ferrell Foundations of Marketing 8e; Cengage Unlimited
Alignment to MGT-253: Foundations-level Principles syllabus; aligns with our emphasis on basic concepts, environment, and mix decisions for undergraduates.
MKT 3310: Principles of Marketing
Texas A&M International University · Fall 2026
Notes: 16 learning chapters; Blackboard + Connect
Alignment to MGT-253: Chapter-driven 16-topic arc mirrors Kotler-style progression from value and STP through price, place, and promotion — parallel to MGT-253 sequencing.
MKTR 3307: Principles of Marketing
Sul Ross State University · Fall 2026
Notes: Cannon/Perreault/McCarthy Essentials of Marketing 18e
Alignment to MGT-253: Essentials text approach; reinforces the same managerial vocabulary (segments, positioning, IMC) we use in weekly self-checks.
MK210: Principles of Marketing
University of Management and Technology (UMT), Lahore · Ongoing BBA curriculum (Spring 2026 roadmap still lists MK210)
Notes: Pakistan peer; Kotler South Asian Perspective; closest regional parallel
Alignment to MGT-253: Closest Pakistan peer using Kotler South Asian Perspective — strongest regional alignment for cases, language, and market examples.
MKT 201: Principles of Marketing
IBA Karachi · Core BBA (recent outline Fall 2024; still core)
Notes: Kotler & Armstrong; link institution home — full outline often behind LMS
Alignment to MGT-253: Core BBA Principles tradition with Kotler & Armstrong; institutional home link when full outlines sit behind LMS — conceptual peer for rigor expectations.
OER: Principles of Marketing (free textbook)
OpenStax / Rice University · Open resource (updated 2026)
Notes: Free peer-reviewed textbook aligned to intro marketing; use as open reading companion
Alignment to MGT-253: Free peer-reviewed companion text for extra reading on research ethics, digital marketing, and global issues without replacing assigned Kotler editions.
IMS: Home department for MGT-253
The Women University Multan — Institute of Management Sciences · Current
Notes: Official department page
Alignment to MGT-253: Home department hosting MGT-253; official program context for this course notes site.
Source file: peer-courses-fall2026.json