Course outcomes
- Gain sound knowledge of marketing principles and practices.
- Understand types of markets and customer purchase behaviors.
- Understand the elements of a customer-driven marketing strategy (STP and the mix).
Start with the syllabus, work through Week 1, and compare our outline with peer courses (Fall 2026 syllabi and regional parallels).
For instructors
Adapt CS50-style teaching design to Principles of Marketing: weekly narrative, problem sets, scaffolding, walkthroughs, and psychological safety — including tips for younger learners.
Weekly notes
Week 01
Introduction to Marketing
Intro & core concepts
Week 02
Creating & Capturing Customer Value
Customer value & CRM
Week 03
Customer-Driven Strategy (STP) — Part 1
Segmentation & related strategies
Week 04
Customer-Driven Strategy (STP) — Part 2
Targeting & positioning
Week 05
Understanding the Marketing Environment
Macro & micro environment
Week 06
Consumer Markets & Buying Behavior
Consumer buying behavior
Week 07
Business Markets & Strategic Planning
B2B & strategic planning
Week 08
Mid-Term Examination
Mid-term exam prep
Week 09
Product / Customer Solution
Product, PLC, branding, services
Week 10
Pricing / Customer Cost
Pricing strategies
Week 11
Place / Customer Convenience
Channels & distribution
Week 12
Case Study & Discussion
Case study framework
Week 13
Promotion / Integrated Marketing Communication
Promotion mix & IMC
Week 14
Steps in Effective Marketing Communication
Communication process steps
Week 15
Advertising, Sales Promotion, Push/Pull & Personal Selling
Ads, promo, selling
Week 16
Cases, Discussion & Project Presentations
Cases & projects
Week 17
Final Term Examination
Final exam prep